It is said that the attention span of an average person browsing the internet is five seconds. If your site fails to impress the visitor in five seconds than chances that that they will close the tab or worse yet, move on to the competitor’s website.

Here is the list of top gripes of the browsers that cause instant closure of the tabs and negative word of mouth advertising on social media.

PDF Files

PDF files take time to load and thus disrupt the browsing experience of the user. PDF files, particularly those generated by desktop applications are not optimized for online viewing. Another problem is the layout of the PDF files that favours A4 size instead of the various screen resolutions.

Non responsive design

The number of people accessing websites on their smartphones and tablets has doubled in 2013. Now, almost 50% of the users in UK prefer to view websites on their mobile devices. One pet peeve of these users is the non responsive design of many of the websites. Surprisingly, many of the big names in financial and entertainment industries are guilty of this crime.

A solid wall of text

While this practice has been abandoned by many website developers, it is still common enough for many users to complain about. People do not read text on the webpages. They prefer skimming through it.

Always use an inverted pyramid formatting for your text. If possible, use pictorials and images instead of long blocks of texts. This will improve the readability of your webpages and add to the appeal of the website.

Fixed Font Size

Fixed font size is one of the most annoying indicators of developers’ laziness. By using CSS properties, the size of the font is fixed to avoid text overruns and image alignment issues. Font sizes are usually fixed to being so small that user has to squint in order to read.

The best possible way of determining the font size is to leave it to the user. By adding a simple JavaScript function, the user could adjust the size of the text themselves.

Badly implemented search engines

Users turn to the website’s search engine when all else fail. Generally search engines do such a bad job at fetching information that users often leave the website. The problem with many custom search engines is twofold. One, they are unable to handle typos or related mistakes. Second and most important, search engines are designed to fetch pages based on query terms rather than what the user really want.

One solution of this problem is to use Google search for websites. The integration requires very little effort and an expert web developer could add the functionality in a few hours.

Page titles that do not tell anything

Page titles are the most important elements for Search Engine Optimization, readability by users and overall page design. Users and search engines are frustrated by vague and unhelpful page titles.

This is an easy fix. Use h1 or h2 tags and make sure that your headings provide comprehensive information on what the page contains.

No change in colour of the links

Many users on smartphone and tablets complain of links that do not indicate whether they have been tapped or not. Usually, the web designers take this functionality for granted because of the default CSS provision. However, many websites designed for mobile devices do not provide this functionality.

Again it is a simple matter of testing your website before making it live.

Graphic ads

Overtime, users have become conditioned to ignore anything that looks like an ad. This automatic response has become so ingrained that any legitimate design element that remotely resembles an ad will be ignored.

This is the reason why graphics heavy page is usually lightly scanned and ignored by the users. Make sure that your website does not contain anything that could be classified as an ad. This include images in banner format, GIFs and taglines in flashy background

Inconsistent design

There are still websites that fail to maintain a consistent look across the pages. This includes small design elements such as nav bar texture gradient or footer links placement. One of the best ways of maintains consistency across your website is to use a CSS for all elements. This will remove any chances of inconsistent design and will give you a crisp, homogenous look.

No answer for Users’ Questions

The thing that really causes ‘visitor rage’ is that your website does not contain answers they want. Many big labels have websites that are full of text blocks and images but provide little or no substantial information.

This flaw can be rectified by going over each page and determining what the user would require from this page. By looking at a page from a user’s perspective, you will be able to come up with a website that provides answers to all the queries generated by the users.