Integrating an ecommerce store into an existing website is an exciting prospect. It signals that the business has finally decided to enter the world of ecommerce. However, once the decision is made, many small to medium businesses face their next challenge; how to go about setting up an estore.

A number of software are available in the market that claim to ease the process of setting up an estore. However, many require extensive technical background or expertise in online business management. Many of the first time estore owners are neither well versed in the intricacies of ecommerce or have time to micromanage the online sales process.

For such people here is a list of five software platforms that actually help them without overburdening them with details. These software offer two distinct advantages to the users.

  • Low initial costs means that the project would be up and running at minimum of expenses.
  • Ability of being scalable allows the system to grow as the business behind it grows

Ability Commerce

Ability Commerce is one of eth best known software platforms for small ecommerce businesses. The best known feature of the platform is its suite of tools that automate the hassles of order management and accounting processes. The platform has its own CMS integrated right into the installation. It allows the users with no technical background options to add and modify promotions, prices and product descriptions. The platform offers easy integration with Amazon services, allowing the user to manage the selling processes on Amazon.

Big Commerce

Big Commerce is the platform of choice for those businesses that focus on eBay and its online marketplace. Big Commerce offers a complete ecommerce solution that comes with various templates for store design, support for mobile commerce, inventory management and statistics tracking. The platform is well known for its SEO capabilities and ease of promotion of the products.

Big Commerce also facilitate in listing your other offerings on eBay. You could select the products you already have in your catalogue and generate an eBay listing template for the product. The software will list the product on eBay as one of your offerings. Another feature is the automatic syncing of the newest addition in your inventory with your eBay store.

Intuit Ecommerce

Intuit Ecommerce has established its reputation as a point and click ecommerce development platform. The software makes it very easy to create and publish an estore. Similarly, the platform is designed to easy to maintain and update.

However, the bestselling point of Intuit Ecommerce store is the integration of merchant accounts. It is perhaps the only platform of its kind that facilitates the user with a built-in merchant account. This offer a business another alternate mode of payment.

The designers of the software platform realize the importance of social media in marketing an ecommerce store. Therefore, the software supports Facebook integration. Your Facebook business page would always be synced with the latest additions in your inventory. This avoids delays in updating the Facebook page and the people subscribed your page are always up-to-date with your latest offerings.

Shopify

Shopify has emerged as one of the most popular ecommerce software platforms in recent years. The reason of eth popularity is the simple selling point; Shopify is designed to be user friendly and has heavy integration of SEO and web analytics features. These two factors alone have contributed a lot to the popularity of the platform.

The user has access to an administration dashboard. From here, the user could design a store template, optimize it, develop a product catalogue and publish the store. The software could also create a mobile version of the store. The unique selling point of Shopify is emphasis on digital marketing. The tools offered by the platform optimize the store and greatly simplify the SEO process. Marketing techniques such as coupons and discounts could also be integrated at run time. The built-in analytics section offers great insight in the performance of the store and highlight key areas where the performance could be improved.

Vendio

Vendio is built for automating the various mundane tasks associated with the maintenance of the ecommerce store. The platform focuses on all avenues of the online sales. This means the software supports Amazon, eBay and social media outlets such as Facebook. Of course, your own web stores receive the most attention. The software makes sure that all your listings remains synced across all platforms.

Inventory control, order management and shopping cart are some of the most attractive features of Vendio. The performance of the store could be measured by Google Analytics and built-in analytical options.