The moment the idea comes for anew ecommerce website, people usually start jumping up and down. The next stage is a mad rush to get the website up and running. This usually involves a lot of talk about website design and platforms and meetings. Some other guy would be making a to-do that is usually forgotten the minute the meeting ends.

Usually, as the launch deadline approaches, the whole project starts to look like a mad house. The creative people are forcing a revision of the UI, while the development team has a whole list of ‘tweaks’ that they want to undertake. Meanwhile the owners are tearing their hair off and start having second thoughts about the whole enterprise.

To make sure that your next project does not look anything like the above, here are 12 tips for better planning and execution of the project:

Optimize for SEO from ground up

SEO has become a very different game. Now you must think of SEO while the project is still on the drawing board. Think of what your SEO strategy would be and then start planning for the design and the choice of the platform. This will save you a lot of trouble later on.

Make your design memorable

You do not have to do anything fancy. Even a great or slightly off-the-beaten path colour scheme would do the trick.

User Friendly

Always remember to make your site user friendly. On page tips, video tutorials, links to FAQs are a great way to make the user feel easy on your website.

Supply what the customers demand

Your idea might sound excellent to you, but is it what the customers want? Always do a thorough research before launching a service or a product. The customers might want something different or might wish for a set of features you rejected. Always listen to the customers.

Make it less complicated

People are inherently lazy. They prefer simple ways of doing things. Do not offer a complex one if you wish to retain your clientele. The simpler your browsing and purchase pattern is the easier it would be for your customer to reach the checkout page.

Always be available

It is understandable that you will not be available for chat 24/7. However, make sure that your customers could reach you in one or more ways. Use social media, particularly Facebook and Twitter as you primary customer service channels.

Don’t fake reviews

People are usually able to spot fake reviews. Once your website gets the reputation of hosting fake reviews, you will still get traffic; but that traffic will not be able to convert into any revenue. Always be careful of what you or anyone else posts in your reviews section.

Get a Zoom option for your pictures

People like to zoom in on things they wish to buy. They want to look at every little detail before they give you their money. Always have a Zoom option at your website. It is a simple JavaScript plugin.

Don’t forget to follow up

Always make sure that you answer the email of the customer. Always email them a thank you note with their receipt. Include a customer helpline address so that they know where to email or call in case of any problems. This will make the customers feel important and might bring them back to your store.

Offer a freebie

People like free stuff. And they remember where they got it. Chances are that they would return to the same place if they wish to make a purchase. Another advantage is that you could get your logo and/or ad in front of many eyes.

Give value

Always make the customer feel that they are getting more than they have paid for. Include a follow up maintenance service for free or give them a complimentary gift with the purchase. This will create a lot of goodwill for your brand.

Use Social media wisely

Do not go overboard with social media engagement campaigns. Many brands overdo the whole thing and actually bore fans away. Use your content wisely and post at regular intervals. It is better not to post at all than post a totally unrelated post.